Enterprise SSO is one of those features that can quietly stall a deal that seemed almost closed. Your product is solid, the champion is on board, and then someone from IT asks whether you support Enterprise Single Sign-On. If you don't have a good answer, the conversation usually

Congratulations, you’re on track to close your first Enterprise customer! But… they’re starting to ask a bunch of questions about user management you don’t quite understand. Acronyms like SAML, SCIM and OIDC are flying around, and you want to make sure you’re giving the right answers.